Executive Brief
FERRUM for Decision Makers
The 2-minute overview for CTOs, VPs of Engineering, and Technical Directors.
FERRUM is a specialized pricing engine that resolves complex B2B/B2C pricing in microseconds, replacing slow database queries and fragile application-layer caching.
The Problem
Your e-commerce platform calculates prices using SQL queries, stored procedures, or Redis with application-layer logic. This approach:
- ✗Doesn't scale: 200ms queries become 2s under load. Black Friday crashes.
- ✗Is hard to change: Pricing rule updates require code deploys and QA cycles.
- ✗Causes inconsistencies: Different systems calculate different prices for the same customer.
- ✗Costs engineering time: Your team maintains pricing infrastructure instead of building product.
The Solution
32x
Faster than Redis
For B2B pricing lookups
0
Code Deploys
For pricing rule changes
3 wks
To Production
Average implementation time
Business Impact
Cost Reduction
- 70-85% reduction in pricing infrastructure costs
- 80-90% reduction in engineering hours on pricing
- Eliminate stored procedure maintenance
Revenue Growth
- Faster page loads = higher conversion rates
- Zero downtime during peak sales events
- Faster pricing experiments = more revenue optimization
Operational Excellence
- Business users can update pricing rules directly
- Real-time pricing changes without deployment risk
- Single source of truth for all pricing
Risk Reduction
- Memory-safe architecture = no security vulnerabilities
- Self-hosted = complete data control
- Redis-compatible = zero-risk migration path
Technical Fit
Works With Your Stack
- • Any language (RESP protocol + REST API)
- • Existing Redis clients (zero code changes)
- • Docker/Kubernetes native
- • Prometheus/Grafana observability
Deployment Options
- • Self-hosted (you control everything)
- • Single binary (no dependencies)
- • Docker images available
- • Managed cloud coming 2025
Investment
Free
Base + Customer Pricing
Good for simple B2C with customer-specific discounts.
€299/mo
Pro: Groups, Tiers, Rules
Full B2B with customer groups, volume discounts, and rule engine.
Custom
Enterprise: Everything
Clustering, contracts, zones, dedicated support.
Early Adopter: €1,500 one-time for lifetime Enterprise access